I’ve received a few requests lately for social media training or assistance. Some of the requests have been from other PR or Marketing Firms because they either want to learn more, or they have a client asking to make it part of their plan.
One of those firms doesn’t want to implement it in their agency-instead they want to hire it out to someone else. Another firm wants to learn more in order to implement it and the third agency has a small social presence, but wants to increase it because their clients are requesting it.
This week, Joe Lamp’l asked to meet with me as we were both going to be at the Northwest Flower and Garden Show. He started on Twitter a couple of months ago and has a small following. He twittered that I am a “social marketing expert” and that he had so many questions, I would be happy to be rid of him! LOL!
Ah yes, he was a ton of fun and we had a great time. Of particular concern to his business partner was the time that social marketing takes and how much time Joe could commit to it. Joe makes appearances and teaches at seminars all over the nation. He also appears on television shows, films podcasts and writes books. He is a busy guy. I will tell you what I told him: social marketing is super essential for him to build on what he has already started. It will do nothing but benefit him and a few hours a week commitment to it can make a big difference.
All of this got me to wondering about many things. But mainly, should your PR/Marketing Firm have a social platform themselves?
I believe that they should.
- More and more, clients are seeing the value of social marketing and requesting it as part of their PR or Marketing Plan.
- A firm (or PR Pro) is the most effective when they have experience in the specific components of the Plan. And of course, this doesn’t just include social marketing.
- If the firm has a platform developed, it will increase the client’s trust that the firm can effectively implement (or monitor) a social marketing plan.
- An established social platform for the firm also gives the client another way to research the effectiveness of the firm, their response to crisis control, customer satisfaction and more.
- A social marketing presence provides an already-developed audience/market for the product, service or person that the firm is representing. And they are a market who likely already trust the firm, have somewhat of a relationship with them and therefore trust the firm’s recommendations.
- A social platform gives the firm a real-time method of connecting quickly with massive amounts of people for assistance or collaboration on the plan as needed. For the client, it can have the benefits of holding an instant focus group or conducting a survey.
Jon Newman is one of the marketing professionals I’ve met in the past few months who usually provides “old school” marketing. But Jon recognizes that it is valuable to learn and implement modern methods of PR. He asked questions of those of us on Twitter who do believe in and promote social marketing and he blogs about his continuing learning curve.