I hear a lot of grumbling about people who direct message other people on Twitter with a notes such as “see my blog at…” or “go to my website and enter __ for a 10% discount”. I don’t like these either, and I am a marketing person. I also, by the way, avoid car lots with aggressive salespeople.
In general, people are “turned off” by obvious attempts at sales on social networking sites. I ran a poll on this subject recently and 90% of my Twitter followers who responded expressed frustration at these direct messages. And, they also “unfollowed” people who did this. They don’t even like the ones that say, “Thanks for the follow. See me at…”
It is not an effective marketing technique on Twitter, it seems. If it has been effective for you, I would appreciate hearing about your experience in the comments section.
Do people gain sales/jobs/following on Twitter? Absolutely. But this is accomplished more by developing trust and developing relationships with your followers versus sending them “specials” via direct message.
I recommend that If you do want to post a special, or a blog post/link that you think is beneficial to other people, post it as a general message to all under the “home” tab versus making your followers into a mailing list.