How vital are videos, trailers and podcasts in marketing?
This is not a new question for me. I’ve received it a few times so decided to do a handy-dandy post (sorry, nephews were over watching “Blues Clues” last night) on the subject.
The answer? If your marketing or PR plan includes online marketing (which it should) than videos, podcasts and trailers are pretty essential.
I think that I am the only one to still prefer written news articles over the videos on the online news sites. The majority of you choose to watch a video as opposed to reading about an issue. So although there is still room for the written word (thank goodness), modern marketing should include video media to reach the modern masses. This is true in particular if you are marketing toward generation X and Y. (What are they going to call the generation after “Generation Z”?)
For authors, a book trailer or two is a common way to meet this need. For products, speakers and people marketing their names, podcasts on a variety of topics are a great option. There is a benefit other than reaching the masses. It also gives media a great way to check you out and see if you would be a good fit to be on the air.
Where do you splash your videos? Placement on top video sites is important and YouTube gives us a handy-dandy way to then embed them into most any site you choose, including your own website. Yes, that was a very skilled marketing strategy on the part of YouTube. There are also other top sites, including GoogleVideo, ImageShack, Ask, About, Imagebam, Photobucket and Flickr.
Questions? Please comment and ask!