I hadn’t really thought of it before but since he wanted me put on my thinking cap, I did so and came up with a list. And of course, told him that I don’t really have a specific way to track each method.
- When starting out on Twitter (about 2 months ago), I used the People Search function to find commonalities in bio’s. For instance, I looked for “writers”, “editors”, “marketing”, “public relations”, “bloggers” and “northwest” (where I am from). I followed those I found in those categories that interested me. About 30% of them followed me back.
- I watched other people publicly thank their new followers and noticed that it seemed to bring them more. Indeed, when I started thanking followers by name, my followers doubled.
- I interact. This is very essential in social marketing. I am sorry-but you will not see a lot of success by 1) just using the system to post each time you have a new blog post or 2) by popping in a couple times a day and listing only “what you are doing in 140 characters or less”. BORING! The best success comes with interacting with others-and often being chatty. Yes, this also means including some personal information as well as professional and being sympathetic to other people.
- Using humor in my posts seems to increase my followers.
- Like with many other areas in my professional and personal life, I try to be a resource. Each time I log on, I check back 3-4 pages and if there are questions or concerns that I can answer, I do so.
- Tonight I am actually drawing names from those who reply to me for a prize. I’ve never done this before but I was in the mood to experiment and will let you know how it goes.
- Just like in real life, caring for others on Twitter is important. People will respond to authentic, real emotion and feeling and they will relate to you when you show that you truly care about them.
Does it work? Well, yes. Over half of my website hits each month now come from Twitter. I just signed a client from Twitter and I have taken on two new paying blogging gigs that should also have great exposure opportunity. And that, my friends, is all because of Tweets.